Consulting and analytics
Review the sales and marketing situation, define audiences, the value proposition, the buying journey and signals that support decisions.
- Assessment
- Audience and journey
- Useful indicators
MKTFINE / MARKETING 360° + PERFORMANCE
From strategy to demand. From data to decisions.
360° Digital Marketing and Performance & Growth for brands that need to connect positioning, content, channels and commercial opportunities.
A MARKETING / MKTFINE
Marketing that understands how your business grows.
Brand, content and advertising create value when they respond to the same business question. We define whom to reach, what that audience needs to understand and which next step we want to make easier.
MKTFINE keeps its 360° and performance capabilities as a supporting foundation for its new offering. Marketing can work on its own or connect with apps, automation and expansion into new markets.
Clear positioningDemand with contextMeasurable learning
B 01 / 360° MARKETING
360° marketing: a strategy that connects the dots.
We shape the full experience, from what a brand promises to what people can do after they discover it.
Content and positioning
Set an editorial direction to explain the offer, answer real questions and gain relevance in search and chosen channels.
- Editorial strategy
- Expert content
- SEO and distribution
Media and performance
Design acquisition campaigns with messages, creative assets and landing pages suited to each stage of the decision.
- Digital advertising
- Creative assets
- Conversion and tests
Prospecting and continuity
Connect interactions to opportunities through capture, segmentation, follow-up and alignment with sales processes.
- Lead generation
- Sequences and follow-up
- CRM connection
Digital design and experience
Bring the brand to life through websites, landing pages, visual identity and materials that make it easier to understand, trust and act.
- Websites and landing pages
- Visual identity
- Business-focused UX
C 02 / PERFORMANCE & GROWTH
Performance & Growth: invest with a hypothesis. Learn from data.
We read performance against the full commercial journey: opportunity quality, conversions and each channel’s contribution to the agreed objective.
Attribution and available indicators depend on each company’s systems, sales cycle and data quality.
Discuss marketingMedia strategy
Define goals, audiences, journey stages and a channel plan appropriate for the budget and decision cycle.
Campaigns and experiences
Build messages, ads and landing pages, and set up the measurement needed to understand what happens after the click.
Continuous optimization
Compare creative assets, audiences and journeys. Adjust investment and experience based on quality and conversion signals.
Reporting for decisions
Connect investment, contacts and opportunities through measurable indicators such as CPL, conversion rate, CAC or pipeline impact, when data supports them.
D THE JOURNEY
One continuous experience, from first contact to the next move.
- 01DISCOVERAn audience finds a relevant answer.
- 02UNDERSTANDThe offer makes the brand’s value clear.
- 03CONNECTInterest becomes an opportunity to talk.
- 04LEARNData informs the next decision.
E CONNECTED CAPABILITIES
Marketing also supports our core solutions.
A commercial strategy goes further when the experience, processes and market are aligned with its message.
01 / 03
AI Apps
A value proposition that can become a digital experience for customers or teams.
↗02 / 03Automation
Follow-up, communication and data that support the journey after the first interaction.
↗03 / 03The Lobster Rules™
Positioning and activation to explore commercial entry into the US market.
↗F FREQUENT QUESTIONS
Questions that help define the right approach.
How do 360° marketing and Performance & Growth differ?
360° marketing connects positioning, content, channels, experience and measurement. Performance & Growth goes deeper into acquisition, campaigns, conversion and optimization. They can work together.
Do we need to be on every platform?
We choose channels based on the audience, offering, buying cycle and capacity to maintain each activity. Coverage follows the strategy.
Which outcomes can we measure?
It depends on available data: qualified reach, relevant visits, inquiries, opportunities, conversions and, where commercial data is connected, pipeline signals. We agree on metrics at the start.
How does marketing connect with sales?
We define what counts as a useful opportunity, how it is recorded, who receives it and which insights flow back into messaging and campaigns.
Can we begin with a focused project?
Yes. We can start by clarifying the offer, improving campaigns or developing a landing page, then decide whether to expand the scope.
→ NEXT MOVE
The next stage of growth needs a clear direction.
Tell us which audience you want to reach, which opportunity you want to create and how you currently measure progress. We can start there.
Discuss your strategy